Customer Insight is changing fast.
Customer Effort Score has joined a ranks of serious Customer Insight Tools used by large organisations to understand their customer relationships and their Customer Service. These include Net Promoter Score, CSAT TQM & many others. Each of these systems and the organisations who service them are competing for significant sums of money.
Investment in these tools has been increasing year on year and overall spending on Customer Insight is now in 10′s billions of dollars this year alone.
There has never been a more important time to understand the strengths & weaknesses of Customer Insight methodologies and to test how they will add or destroy value for your organisation. For most organisations implementing these methodologies require long term commitment and once in place are difficult to change. They can represent a major risk to customer relationships if used in the wrong way or used to measure the wrong things.
About this Conference
The Customer Experience Foundation chairman Professor Morris Pentel is hosting a panel of representatives of the main players in the Customer Insight area. Each organisation will be allowed to a 25 minute presentation about their methodology which will include a case study. Then a series of comparative questions about the business benefits will be reviewed against each of the major systems under review. These will include:
- Methods of data capture
- Strengths & Weaknesses
- Ease of use
- Depth of the Business Science
- Return on Investment
- Actionable Insights
- Supporting Technology
The panel will also include members of the End User Communities who work with these systems every day.
Networking
After each of the main sessions and during the lunch and other refreshment breaks there will be networking opportunities and these will allow delegates to share their insights & concerns with each other.
Who should attend?
This event is aimed at Board Level customer experience & customer insight professionals involved in acquisition or customer service functions.
Location
Central London
Takeaways & Goodie Bag
This event will give you:
- A detailed view into the latest developments in Customer Insight.
- A comparison of the current main stream options
- A comparison of the competing technologies
- A usable methodology for understanding your current approach to customer insight and for the delivery of actionable insights to improving your approach using the best tricks of the other main systems
- A networking opportunity with C-Level Professionals in your discipline
- Full Set of Event Collateral’s
This is a focused event to provide a real understanding of one specific subject and will provide delegates with that detail.
For more details and ticket options visit the Customer Experience Foundation
